Coors Light has partnered with the Puerto Rican Day Parade

CITY OF NEW YORK class=”xn-location”> , June 5, 2012 / PRNewswire-HISPANIC PR WIRE / – Coors Light announced today its sponsorship of the National Puerto Rican Day Parade for the sixth year row. The Parade will be held on Sunday 10 June in New York class=”xn-location”> , where Coors Light is teaming up with 3 million viewers to celebrate the pride and culture Puerto Rico . The sponsorship of the mark includes a donation to the Scholarship Fund for Diversity in Puerto Rican Day Parade, along with a live performance during the parade by renowned urban music stars, Alexis y Fido, in the carriage of Coors Light.

“Coors Light understands how important it is to invest in the future leaders of the Hispanic community and we are proud to support the Puerto Rican Day Parade committee and their fellows,” said Jose Ruano, Manager of Multicultural Relations, MillerCoors. “With great pride we joined the Puerto Rican Day Parade to celebrate the richness of Puerto Rican history and heritage.”

submit your donation in the Gala Tribute to Education, which will be held on June 8 at the Marriott Marquis hotel class=”xn-person”> , at Manhattan . The scholarship fund was created to help Latinos, worthy of their efforts, to continue with their education.

Coors Light, known as the World’s Most Refreshing Beer, will carry the hottest urban music and news to the attendees of the Puerto Rican parade. Alexis y Fido Live sing one of his recent successes, “Where You’ll get” on Carrosa of Coors Light. The duo, who has been nominated for two Grammy awards, was present in the music scene with his hit “Eso Ehh” which remained among the top 10 on Billboard in 2005. Thereafter, the duo has continued climbing the charts with hits like “I like you” and “Answer me the phone.”

also support the Puerto Rican Day Parade with advertising. This year, the brand new digital add an element with the introduction of the Twitter hashtag # PaQueTuLoSepas. Coors Light generated interest for its sponsorship of the parade through the Twitter username @ MiCoorsLight. New Yorkers can see the advertising campaign where they live, work and play through outdoor advertising, from print and radio.

SOURCE Coors Light

SOURCE Coors Light