SAO PAULO, May 15, 2012 / PRNewswire / – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest findings on the online advertising market in Brazil, according service comScore Ad Metrix , which accounted for 190.5 billion of ads displayed to the public on the Internet for Brazil the first quarter of 2012. The Dafiti.com.br Netshoes.com.br and were classified as major advertisers during the month of March 2012, with more than two billion impressions each. Alex Banks , director of comScore in Brazil, will provide more information about the current landscape of online advertising in the country in a free webinar, broadcast live on Wednesday, 16 of May. For more information and registration, visit: (Logo:
“According to the Brazilian digital advertising market grows and becomes more sophisticated, we see a convergence of big brand advertisers increased their investment in these media,” said Banks. “It is natural that marketing dollars go behind the audience, but it is also true that the improvement in the quality of digital creation, the ability to efficiently reach the right audience, and the possibility of measuring the performance of campaigns have helped the development of the medium digital as a medium capable of generating revenue and providing a great return on investment for those who know the market. “ Retailers Boost Advertising Market in Brazil Among the largest individual advertisers, the top two finishers in the month of March were retailers, demonstrating the importance of online advertising in their digital strategies. The Dafiti.com.br was the largest advertiser, with 2.7 billion impressions in the month, followed by also Netshoes.com.br retailer, with over 2.2 billion impressions. In total the two advertisers representing almost 7.5% market share. Microsoft Corporation, Google, Inc. and Netflix, Inc. complete the five largest advertisers in terms of impressions during the month of March, each with more than 1% share. biggest online advertisers in Brazil * Advertiser Print (000) Impression Share (%) Unique visitors impacted (000) Total Internet 66,132,775 100.0% 50.911 Dafiti.com.br 2,659,000 4.0% 39.741 Netshoes.com.br 2,225,580 3.4% 34.912 Microsoft Corporation 893.456 1.4% 35.091 Google Inc. 717.693 1.1% 36.162 Netflix, Inc. 665.064 1.0% 31.678 * only includes display ads, deleting ads as logos or ads the advertiser itself (<2.500 pixels in size). Webinar – The Current Panorama of Online Advertising in Brazil About comScore Follow comScore on Twitter href=”http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO”> http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO
comScore Ad Metrix introduced its service in Brazil earlier this year, offering detailed information about where advertisers come online in which volume and shape creative beyond traditional advertising metrics, such as reach / frequency and gross hearing. During the first quarter of 2012, 190.5 billion ads were seen in Brazil, where 17 individual advertisers surpassed the milestone of one billion impressions in the period.
Total Brazil, Age 6 +, Locations: Home and Work **
March 2012
Source: comScore Ad Metrix
** Excludes traffic from public access to Internet cafes, colleges, or hits coming from smartphones or PDAs
On Wednesday, May 16, 15:00 (GMT), comScore’s director in Brazil, Alex Banks , will discuss the current landscape of the online advertising market in Brazil and discuss what will be important for advertisers and publishers in the future. Participate. For more information and registration, visit: Note: The webinar will be presented in Portuguese.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence and business. For more information, visit: www.comscore.com / companyinfo .
http://www.comscore.com/por/Advertising_Brazil_Webinar
SOURCE comScore, Inc.
SOURCE comScore, Inc.
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